Our Story


OWT was quite literally born from discovery. When Rachael was 18 she travelled the world with 6 of her best friends and Oh What’s This became their catchphrase for that moment of discovery.

8 years later, Oh What’s This was dreamt up when Rachael moved in with her boyfriend, keen to build a stylish nest whilst staring up at Slim Aaron’s Poolside Gossip and forever wishing to be back in sunnier climes leading an extraordinary life.


Whilst running another business and struggling to find unique homewares with this Californian aesthetic, Rachael started a blog, soon building up a database of gorgeous independent brands and designers, later turning the OWT blog into a shoppable online marketplace.

Two years on and OWT is no longer just a side hustle, excitingly we have re -launched with a brand spanking new website with tons more independent brands and products to shop from.

Rachael handpicks every single product with the stylish OWT customer in mind, never compromising for mainstream and always thinking of that OWT moment.

Now with our new marketplace you can have your very own “OWT” moment of discovery to make your home more stylish than ever.

OWT is a lifestyle. It’s for those who seek a life less ordinary. It’s for the style obsessed interior lovers who give boring the finger.

lifestyleCaitlin Murray Black Lacquer Designs

Note from Rachael

It was tempting to keep all these brands I’d discovered a secret, but I’m a big psychology geek and truly believe interiors have a direct impact on the way you feel. Finding just one amazing product can alter a room and your mood. I’ve created OWT to make chic homewares accessible to everyone, because life’s too short to be ordinary. If you need help styling your home, drop us a line and we can do anything from build you a shopping list to creating you mood boards to help design your dream space. Or, if you just need help sourcing a product, I’m your gal; trust me I can find anything. I hope you love the new marketplace.

Don't forget to take a look at the amazing brands that make OWT the stylish marketplace it is:

as seen in

  • stylist-magazine
  • house-beautiful
  • grand-designs
  • estila
  • homemaker
  • mollie-makes